Corporate culture refers to the values, beliefs, and behaviors that characterize a company and its employees. It encompasses the company's mission, vision, and core principles, as well as the way employees interact with each other and with customers. Corporate culture can have a significant impact on employee engagement, job satisfaction, and overall organizational performance. Research in this area explores how corporate culture is developed, maintained, and changed, and how it influences various aspects of the organization. Studies may examine the relationship between corporate culture and employee motivation, productivity, turnover, and innovation, among other outcomes.